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ART-e-FACT, STRATEGIES OF RESISTANCE   ISSUE #03, TECHNOMYTHOLOGIES
 

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On "Kiezism"
Ingo Vetter and Annette Weisser


TRAVELOG

Flags
Oliver Musoviќ

Cardboard Maps
Ferhat Özgür

Original Adidas
Vlad Nanca

K9 Compassion
Zlatko Kopljar

On "Kiezism"
Ingo Vetter and Annette Weisser

FEATURE AND WRITINGS
K9 Compassion
Zlatko Kopljar


TRAVELOG

Souvenirs Made In
Lara Badurina

To Transform the Political Speech in Facts, Finally.
Carlos Garaicoa

Model City
Bik Van der Pol

THE ELABORATION OF CULTURE IS TOWARDS MULTIPLE TRANSNATIONAL INFRASTRUCTURE ECONOMIES
Hilary Koob-Sassen

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CRITICAL
TECHNOLOGY: PERFORMANCE: REFLECTION
 
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Original Adidas
Vlad Nanca
 


Original Adidas

[…]
The same tension between the two ideologies is used in two further pieces. The first one is concerning the difficulty in finding and buying meat in the Ceausescu-era. The complementary parts of the animals that are bought instead were named by the general population after luxurious goods to be found in the West. Thus, the flimsy claws of chicken were called ‘cutlery’, the pork head ‘computer’ and the meatless feet of pigs ‘adidas’. The latter ironic metaphor is literalised by Nanca through the three stripes of the famous brand placed onto pork feet.
[…]

Basically the popular name for pork feet was 'adidas' which is the word people use for sports shoes in Romanian (just like everywhere else they say Xerox for photocopier etc). Basically by branding the pork feet I am bringing people's attention to recent history when they could only buy pork feet — at a time when capitalism and it's brands are seriously taking over people's lives...


Vlad Nanca (ROU)
Artist based in Bucharest, Romania




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ART-e-FACT
Original Adidas, Vlad Nanca
Original Adidas
Vlad Nanca

Editorial
Zoran Erić




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