A cycle of 19 ink-jet prints on 300 g watercolor paper, 60 / 80 cm each
Edition of 5 plus 1 E/A
for: “Leaping into the City. Chisinặu, Sofia,
Pristina, Sarajevo, Warsaw, Zagreb, Ljubljana. Cultural
Positions, Political Conditions. Seven Scenes from Europe.”. A
publication of relations, a project initiated by
Kulturstiftung des Bundes, Germany. Publishing date: 03.2006
cycle of images is an exploration into the visual logic of early
neo-capitalism. It represents a vision for the possible future
development of the urban environment and visual interface of one
neo-capitalist city, the city of Sofia, Bulgaria. Neo-capitalism is a
kind of society that originated from the late totalitarian version of
socialism that was to be found in the Eastern European countries of
the former Soviet Block. Its “progress” is marked by processes of
re-distribution of public wealth and “normalization” under the
pressure of the looming membership into the European Union.
Neo-capitalism is capitalism without bourgeoisie; consumer society
without consumers (at least not yet…); and the development of its
cities is marked by the stormy appropriation of public space by
of these features are seen in the interface of Sofia, a city where
you can put up anything, anytime, anywhere as long as you can pay….
In a neo-capitalist city the economical aspects in the life of the
society are overpowering the political ones; the booming market is
suppressing the civic agenda; the visuality of enterprising and
consuming is eating up the visuality of reflection, contemplation or
representation of anything else but consumer identity.
fusing the material surroundings with the advertisement context I
have taken these processes to their logical visual conclusion.
Luchezar Boyadjiev (BU)
Artist, based in Sofia, Bulgaria