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The
City in the Age of Touristic Reproduction
Boris Groys
1.
Cities originally came about as projects for the future: People
moved from the country into the city in order to escape the
ancient forces of nature and to build a new future that they
could shape and control themselves. The entire course of human
history until the present has been defined by this movement
from the country into the city - a dynamic to which history
in fact owes its direction. Although life in the country has
repeatedly been stylized as the golden era of harmony and
'natural' contentment, such embellished memories of a life
spent in nature have never restrained people from continuing
on their originally chosen historical path. In this respect,
the city per se possesses an intrinsically utopian
dimension by virtue of being situated outside the natural
order. The city is located in the ou-topos. City
walls once delineated the place where a city was built, clearly
designating its utopian - ou-topian character. Indeed,
the more utopian a city was signalled to be, the harder it
was made to reach and enter this city, be it the Tibetan city
of Lhasa, the celestial city of Jerusalem or Shambala in India.
Traditionally cities isolated themselves from the rest of
the world in order to make their own way into the future.
So, a genuine city is not only utopian, it is also anti-tourist:
it dissociates itself from space and moves through time.
The struggle with nature, of course, did not cease inside
the city either. At the beginning of his Discourse on
Method, Descartes already observed that since historically
evolved cities were not entirely immune to the irrationality
of the natural order they would in fact need to be completely
demolished if a new, rational and consummate city were to
be erected on the vacated site. Later on, Le Corbusier called
for the demolition of all historical cities - including Paris
- to make way for new rational cities destined to be built
in their place. Hence the utopian dream of the total rationality,
transparency and controllability of an urban environment unleashed
a historical dynamism that is manifested in the perpetual
transformation of all realms of urban life: the quest for
utopia forces the city into a permanent process of surpassing
and destroying itself - which is why the city has become the
natural venue for revolutions, upheavals, constant new beginnings,
fleeting fashion and incessantly changing lifestyles. Built
as a haven of security the city soon became the stage for
criminality, instability, destruction, anarchy and terrorism.
Accordingly the city presents itself as a blend of utopia
and dystopia, whereby modernity undoubtedly cherish and applaud
its dystopian rather than its utopian aspects - urban decadence,
danger and haunting eeriness. This city of eternal temporariness
has frequently been depicted in literature and staged in the
cinema: this is the city we know, for instance, from Blade
Runner or Terminator (1 and 2), where permission
is constantly being given for everything to be blown up or
razed to the ground, simply because people are tirelessly
engaged in the endeavour to clear a space for what is expected
to happen next, for future developments. And over and over
again the arrival of the future is impeded and delayed because
the remains of the city's previously built fabric can never
be fully removed, making it forever impossible to complete
the current preparation phase. If indeed anything of any permanence
exists in our cities, it is ultimately only in such constant
preparations for the creation of something that promises to
last a long time, it is in the perpetual postponement of a
final solution, the never-ending adjustments, the eternal
repairs and the constantly piecemeal adaptation to new constraints.
2.
In modern times, however, this utopian impulse, the quest
for an ideal city, has grown progressively weaker and gradually
been supplanted by the fascination of tourism. Today, when
we cease to be satisfied with the life that is offered to
us in our own cities, we no longer strive to change, revolutionize
or rebuild this city; instead, we simply move to a new city
- for a short period or forever - in search of what we miss
in our home city. Mobility between cities - in all shades
of tourism and migration - has radically altered our relationship
to the city as well as the cities themselves. It is globalization
and mobility that have fundamentally called the utopian character
of the city into question by reinscribing the urban ou-topos
into the topography of globalized space. It is no coincidence
that in his reflections on this globalized world McLuhan coined
the term 'global village' - as opposed to global city. For
the tourist and the migrant alike, it is the country in which
the city stands that has once more become the key issue.
It was primarily the first phase of modern tourism - which
I will now term as romantic tourism - that spawned a distinctly
anti-utopian attitude towards the city. Romantic tourism in
its 19th-century guise cast a certain paralysis over the city
which was commonly viewed as an aggregate of tourist attractions.
The romantic tourist is not in search of universal utopian
models but of cultural differences and local identities. His
gaze is not utopian but conservative - directed not at the
future but at past provenance. Romantic tourism is a machine
designed to transform temporariness into permanence, fleetingness
into timelessness, ephemerality into monumentality. When a
tourist passes through a city, the place is exposed to his
gaze as something that lacks history that is eternal, amounting
to a sum of edifices that have always been there and will
always remain as they are at the very moment of his arrival,
for the tourist is unable to keep track of a city's historical
transformation or to perceive the utopian impulse propelling
the city into the future. So it can be said that romantic
tourism abolishes utopia precisely by bringing us to see it
as fulfilled. The touristic gaze romanticizes, monumentalizes
and eternalizes everything that comes within its range. In
turn, the city adapts to this materialized utopia, to the
medusan gaze of the romantic tourist.
A city's monuments, after all, have not always been standing
there simply waiting for tourists to see them; instead, it
was tourism that created these monuments. It is tourism that
monumentalizes a city: the gaze of the passing tourist transforms
the relentlessly fluid, incessantly changing urban life into
a monumental image of eternity. The growing volume of tourism
also speeds up the process of monumentalization.
We are now witnesses to a sheer explosion of eternity or,
to put it more succinctly, of eternalization in our cities.
It is no longer only such famed monuments as the Eiffel Tower
or Cologne Cathedral that seem to cry out for preservation,
but in fact anything that sparks a sense of familiarity in
us - after all, that's how things always used to be and that's
how they will stay. Even when you go, for example, to New
York and visit the South Bronx and see drug dealers shooting
each other (or at least looking as if they are about to shoot
each other), such scenes are imbued with the dignified aura
of monumentality The first thing that strikes you is, yes,
that's how things always used to be here and that's how they
will stay - all these colorful types, the picturesque city
ruins and danger looming at every corner. At a later date,
you might read in the papers that this district is due to
be 'gentrified,' and your reaction would be one of shock and
sadness, similar to what you would feel on hearing that Cologne
Cathedral or the Eiffel Tower were to be demolished to make
way for a department store. You think, here is a slice of
authentic, unique and different life that is going to be destroyed,
and once again everything is about to be flattened and rendered
banal; what was once monumental and eternal is soon to be
irrevocably lost. But such mourning would be premature. For
on your next visit to the now gentrified area, you say: how
marvellously insipid, ugly and banal everything is here -
it clearly must have always been as insipid as this, and will
always remain so. With which the area is instantly re-monumentalized
- because on one's travels everydayness and banality are always
experienced as being equally monumental as that which is aesthetically
exceptional. Rather than being guided by some intrinsic quality
pertaining to a monument, our sense of monumentality is derived
from the relentless process of monumentalization, de-monumentalization
and re-monumentalization that is unleashed by the romantic
tourist's gaze.
Incidentally, it was Kant - in his theory of the sublime
in Critique of Judgement - who first philosophically
assessed the figure of the globally roaming tourist in search
of aesthetic experiences. He describes the romantic tourist
as someone who perceives even his own demise as a possible
travel destination and possesses the capacity to experience
it as a sublime event. As examples of mathematical sublimity
Kant cites mountains or oceans, phenomena that appear to dwarf
normal human proportions. As instances of dynamic sublimity
he quotes colossal natural events such as storms, volcanic
eruptions and other catastrophes whose overpowering force
directly threatens our lives. Yet as destinations visited
by the romantic tourist, these threats are not in themselves
sublime - just as urban monuments are not intrinsically monumental
either. According to Kant sublimity lies not in 'anything
in nature' but in the 'capacity we have within us' to judge
and enjoy without fear the very things that threaten us. Hence
the subject of Kant's infinite ideas of reason is the tourist
who repeatedly embarks on journeys in search of the extraordinary
of enormity and danger in order to confirm his own superiority
and sublimity in regard to nature. But in another section
of this treatise Kant also points out that, for instance,
the inhabitants of the Alps, who have spent their entire lives
in the mountains, by no means regard them as sublime and 'without
hesitation' consider 'all worshippers of icy peaks to be fools.'
Indeed, in Kant's age the romantic tourist's gaze still differed
radically from that of the mountain dweller. With his globalized
gaze the tourist views the figure of the Swiss peasant, for
instance, as a feature of the landscape - and thereby does
not disturb him. To the Swiss peasant kept busy by and taking
care of his immediate surroundings the romantic tourist is
simply a fool and an idiot he is unable to take seriously.
But in the meantime, as we well know, this situation has again
completely changed. Even though the inhabitants of any particular
region might still regard internationally roaming tourists
as fools, nonetheless they increasingly sense the need - no
doubt for economic reasons - to assimilate the globalized
gaze pointed at them and to adjust their own way of life to
the aesthetic predilections of their visitors, the travellers
and tourists. Besides which, mountain dwellers have now also
started to travel and are becoming tourists too.
3.
The times in which we live are thus an era of post-romantic
(i.e. comfortable) and total tourism, marking a new phase
in the history of the relations between the urban ou-topos
and the world's topography. This new phase is in fact not
hard to characterize: rather than the individual romantic
tourist, it is instead all manner of people, things, signs
and images drawn from all kinds of local cultures that are
now leaving their places of origin and undertaking journeys
around the world. The rigid distinction between romantic world
travellers and a locally based, sedentary population is rapidly
being erased. Cities are no longer waiting for the arrival
of the tourist - they too are also starting to join global
circulation, to reproduce themselves on a world scale and
to expand in all directions. As they do so, their movement
and proliferation are happening at a much faster pace than
the individual romantic tourist was ever capable of. This
fact now prompts the widespread outcry that all cities now
increasingly resemble one another and are beginning to homogenize,
with the result that when a tourist arrives in a new city
he ends up seeing the same things as he encountered in all
the other cities. This experience of similarity among all
contemporary cities often misleads the observer to assume
that the globalization process is erasing local cultural idiosyncrasies,
identities and differences. The truth is not that these distinctions
have disappeared, but that they in turn have also embarked
on a journey, started to reproduce themselves and to expand.
For quite a while now we have been able to enjoy the delights
of Chinese cooking not only in China, but also in New York,
Paris and Dortmund. On speculating in which cultural surroundings
Chinese food tastes best, the answer is not necessarily 'China.'
If we go to China today and mainly fail to experience Chinese
cities as being exotic, this is by no means simply because
these places have been strongly shaped by international modern
architecture of Western origin, but also because much of what
one witnesses there as 'authentically Chinese' has long been
familiar to visitors from America or Europe, where such Chinese
attributes can be found in any town or city. So, far from
becoming extinct, local features have in fact become global.
The differences between various cities have turned into inner-city
differences. The result is a global world city that has replaced
the global village. This world city operates like a reproductive
machine that relatively swiftly multiplies any local attribute
of one particular city in all other cities around the world.
Thus, in the course of time, quite dissimilar cities begin
to resemble one another, without any particular city serving
as a prototypical model for all the others. As soon as a new
strain of rap music emerges in some borough of New York it
promptly begins to influence the acoustic environment of other
cities - just as each new sect in India swiftly breeds and
spreads its ashrams throughout the entire world.
But above all, it is today's artists and intellectuals that
are spending most of their time in transit - rushing from
one exhibition to the next, from one project to another, from
one lecture to the next or from one local cultural context
to another. All active participants in today's cultural world
are now expected to offer their productive output to a global
audience, to be prepared to be constantly on the move from
one venue to the next and to present their work with equal
persuasion; regardless of where they are. A life spent in
transit like this is bound up with equal degrees of hope and
fear. On the one hand, artists are now given the possibility
of evading the pressure of prevailing local tastes in a relatively
painless way. Thanks to modern means of communication they
can seek out like-minded associates from all over the world
instead of having to adjust to the tastes and cultural orientation
of their immediate surroundings. This, incidentally, also
explains the somewhat de-politicized condition of contemporary
art that is so frequently deplored. In former times artists
compensated for the lack of response to their work among people
of their own culture by projecting their aspirations largely
on the future dreaming of political changes that would one
day spawn a new and future viewer of their work. Today the
utopian impulse has shifted direction: acknowledgement is
no longer sought in time, but in space: Globalization has
replaced the future as the site of utopia. So, rather than
practising avant-garde politics based on the future, we now
embrace the politics of travel, migration and nomadic life,
paradoxically rekindling the utopian dimension that had ostensibly
died out in the era of romantic tourism.
This means that as travellers we are now observers, not so
much of various local settings, than of our fellow travellers,
all caught up in a permanent global journey that has become
identical with life in the world city. Moreover, present-day
urban architecture has now begun to move faster than its viewers.
This architecture is almost always already there before the
tourists arrive. In the time race between tourists and architecture
it is now the tourist who loses. Although the tourist is annoyed
to encounter the same architecture everywhere he goes, he
is also amazed to see how successful a certain type of architecture
has proved to be in a wide range of disparate cultural settings.
We are now prepared to be attracted and persuaded particularly
by artistic strategies capable of producing art that achieves
the same degree of success regardless of the cultural context
and conditions in which it is viewed. What fascinates us nowadays
is precisely not locally defined differences and cultural
identities but artistic forms that persistently manage to
assert their own specific identity and integrity wherever
they are presented. Since we have all become tourists capable
only of observing other tourists, what especially impresses
us about all things, customs and practices is their capacity
for reproduction, dissemination, self-preservation and survival
under the most diverse local conditions.
With this, the strategies of post-romantic, total tourism
are now supplanting the old strategies of utopia and enlightenment.
Redundant architectural and artistic styles, political prejudices,
religious myths and traditional customs are no longer meant
to be transcended in the name of universality but to be touristically
reproduced and globally disseminated. Today's world city is
homogenous without being universal. People formerly believed
that attaining the universality of ideas and creativity depended
on the individual transcending his own local traditions in
the name of universal validity. Consequently, the utopia hailed
by the radical avant-garde was reductive: one was first expected
to aspire to a pure, elemental form stripped of all historical
and local traits in order to claim its universal and global
validity. This too was how classical modernist art proceeded
- first reduce something to its essence, then spread it around
the world. Today's art and architecture, by contrast, are
globally disseminated without even first bothering with any
such reduction to some universally valid essence. The possibilities
of global networking, mobility, reproduction and distribution
have rendered traditional calls for the universality of form
or content utterly obsolete. Nowadays any cultural phenomenon
can proliferate without being required to make claims for
its own universality. Universal thinking is being supplanted
by the universal media dissemination of any kind of local
ideas whatsoever. The universality of artistic form is being
displaced by the global reproduction of any kind of local
form whatsoever. As a result, while today's viewers are constantly
confronted with the same urban surroundings, it is impossible
to say whether the formal character of these surroundings
is in any sense 'universal.' In the postmodernist period,
all architecture following in the footsteps of Bauhaus was
criticized for being monotonous and reductive - as architecture
that first levelled and then erased all local identities.
But today the whole plethora of local styles is spreading
at the same global pace as the International Style once did
on its own. As a consequence of total tourism we are now witnessing
the emergence of a homogeneity bereft of all universality,
an utterly new and up-to-date development. Accordingly, in
the context of total tourism we once more encounter a utopia,
but one which radically differs from the static, immobile
utopia of the city that demarcates itself from the remaining
topography and is segregated from the rest of the country.
Thus we now all live in a world city where living and travelling
have become synonymous, where there is no longer any perceptible
difference between the city's residents and its visitors.
The utopia of an eternal universal order has been replaced
by the utopia of constant global mobility. In turn, the dystopian
dimension of this utopia has also changed - terrorist cells
and designer drugs now proliferate in cities all around the
world at the same pace as, say, Prada boutiques.
Interestingly, as early as the beginning of the 20th century
several radical utopians in the Russian avant-garde put forward
plans for future cities where all apartments and houses would
be, firstly, uniform in design and, secondly, mobile. In an
astonishing manner their designs made the touristic journey
synonymous with its destination. In a similar vein the poet
Vladimir Khlebnikov proposed that all inhabitants of Russia
be lodged inside glass cells mounted on wheels, allowing them
to travel freely everywhere and to see everything, but without
in any way obstructing their visibility to others. With this,
the tourist and the city dweller become identical - and all
the tourist is capable of seeing is other tourists. Incidentally,
Kazimir Maljević took Khlebnikov's project one step further
when he suggested placing every single person inside an individual
cosmic vessel to keep him constantly floating in space and
allow him to fiy from one planet to the next. His proposal
would irrevocably turn the human subject into an eternal tourist
on a never-ending journey whereby - insulated within his very
own, yet always identical cell - he would become a monument
in himself. We encounter an analogous vision in the popular
TV series Star Trek, where the spaceship Enterprise
has become a constantly moving, utopian, monumental space
that never alters throughout all this series' countless episodes,
even though - or precisely because - it is always moving at
the speed of light. In this instance, utopia pursues the strategy
of transcending the antagonism between immobility and travelling;
between sedentary and nomadic life, between comfort and danger,
between the city and the countryside - as the creation of
a total space in which the topography of the earth's surface
becomes identical with the ou-topos of the eternal
city.
In a striking fashion, such a utopian transcendence of nature
was already being considered in the period of German Romanticism.
Evidence of this can be found in a passage in Aesthetics
of the Ugly (1853) written by the Hegel disciple, Karl
Rosenkranz: "Take, for example, our earth which, in order
to be beautiful as a body, would need to be a perfect sphere.
But it is not. It is flattened at both poles and swollen around
the equator, besides which the elevations of its surface are
extremely uneven. From a purely stereometric point of view,
the profile of the earth's crust reveals to us the most haphazard
confusion of elevations and depressions with all manner of
incalculable contours. Hence, where the surface of the moon
with its disarray of heights and depths is concerned, we are
equally unable to state whether it is beautiful, etc."
At the time this was written mankind was technologically still
far removed from the possibility of space travel. Here, altogether
in the spirit of an avant-garde utopia or a sci-fi movie,
the agent of global aesthetic contemplation is nonetheless
depicted as an alien that has just arrived in a rocket from
outer space and then, observing from a comfortable distance,
forms an aesthetic judgement of our galaxy's appearance. Of
course, this alien is imputed to have distinctly classical
tastes, which is why it fails to consider our planet and its
immediate surroundings as especially beautiful. But regardless
of the alien's final aesthetic judgement, one thing is clear:
this is a first manifestation of the gaze of the consummate
urban dweller who, constantly in motion in the ou-topos
of black cosmic space, peers down at the topography of our
world from a touristic, aesthetic distance.
Boris Groys
Boris Groys is a philosopher, theorist and professor based
in Cologne and Karlsruhe.
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